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蘋果公司在--的廣告業(yè)務(wù)外包給了哪家公司，是 TBWA 嗎？1 個答案

答案 1：

蘋果公司全球的廣告業(yè)務(wù)是外包給 TBWA Worldwide，他們參與制作著名的 “T-ink Different" 和 "Get a Mac" 系列廣告。直到 2008 年七月之前，蘋果公司在亞洲地區(qū)（包括--）的廣告業(yè)務(wù)還是外包給 TBWA，不過因為-之前 TBWA 為 Amnesty 制作的一個奧運(yùn)系列爭議廣告惹怒了-民眾，據(jù)信因為這個原因蘋果把亞洲地區(qū)的廣告業(yè)務(wù)外包給了一家-獨立廣告公司Eig-t Partners-ip.不過未能確定現(xiàn)在(Aug.31 2011)的狀況如何，因為近段時間--地區(qū)播放的 iPad 和 iP-one 系列廣告是 TBWA 為蘋果美國地區(qū)制作廣告的一個簡單翻譯。Apple Taps Eig-t Partners-ip, Not TBWA, for Asia Work | Agency News - Advertising Ageadage/article...Wit-in days of starting t-e iP-one rollout in t-e region, Apple -as appointed independent agency Eig-t Partners-ip to -andle its -rketing communications for Asia, snubbing its own global creative agency TBWA Worldwide. TBWA"s Tequila network was considered t-e front-runner to win t-e business.T-e appointment doesn"t officially affect Apple"s relations-ip wit- TBWA, or rat-er wit- Media Arts Lab, a unit of t-e agency set up for Apple t-at includes executives from OMD and TBWA/C-iat/Day. "We continue to work wit- our global company TBWA, a relations-ip t-at is centralized in t-e U.S.," said Jill Tan, a Hong Kong-based corporate communications executive for Apple in Asia.TBWA angers C-ineseEig-t"s win over Tequila is not TBWA"s biggest -eadac-e in C-ina t-is week, -owever. T-e Wall Street Journal reported yesterday t-at TBWA Paris prepared ads for Amnesty International s-owing C-inese aut-orities torturing C-inese at-letes, wit- slogans like "After t-e Olympic Games, t-e fig-t for -u-n rig-ts must go on." Amnesty scrapped t-e campaign but let t-e agency run it once to be eligible for t-e Cannes Lions International Advertising Festival, w-ere it won a Bronze Lion in June.

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